Slobodna Dalmacija - Google popustio medijskom pritisku: ‘Spremni smo izdavačima platiti milijardu dolara za kreiranje i uređivanje visokokvalitetnog sadržaja‘

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Google planira medijima u sljedeće tri godine platiti milijardu dolara za sadržaj, rekao je u četvrtak izvršni direktor Sundar Pinchai, popuštajući pritisku medijskih tvrtki.

Izdavači se već dugo bore s najpopularnijom svjetskom internetskom tražilicom, tvrdeći da im mora platiti za korištenje sadržaja. Najglasnije su među njima europske medijske grupe.

Pichai je u četvrtak najavio novi proizvod, Google News Showcase, koji će prvo predstaviti u Njemačkoj, nakon potpisanog sporazuma o plaćanju sadržaja s nekoliko medija, uključujući Der Spiegel, Stern i Die Zeit.

Slijedi predstavljanje Google News Showcasea u Belgiji, Indiji, Nizozemskoj i drugim zemljama.

Interes je pokazalo oko 200 izdavača iz Argentine, Australije, Britanije, Brazila, Kanade i Njemačke a Google je već potpisao sporazum o plaćanju sadržaja s brazilskim Folha de S. Paulon, Bandom i Infobaeom.

"Prema ovoj financijskoj obvezi, našoj najvećoj do sada, izdavačima ćemo platiti kreiranje i uređivanje visokokvalitetnog sadržaja za različite vrste internetskih vijesti", naveo je Pichai na blogu.

"Pristup se razlikuje od naših ostalih vijesti jer se oslanja na uredničke odluke pojedinih izdavača koje će priče pokazati čitateljima i kako će ih predstaviti", rekao je Pichai.

Proizvod se temelji na ugovoru o licencama, sklopljenom u lipnju s medijskim grupama u Australiji, Brazilu i Njemačkoj, koji je izazvao tek ravnodušan odgovor Europskog vijeća izdavača.

Reakcija Europskog vijeća izdavača na lipanjski sporazum bila je mlaka a u Francuskoj su ga žestoko kritizirali.

Google trenutno pregovara s francuskim izdavačima, a na teškoće je naišao i u Australiji, koja ga želi prisiliti da dijeli prihode od oglašavanja s medijskim tvrtkama, navodi Reuters.

Najava sporazuma s medijima razljutila je neke internetske izdavače, poput stranica s vremenskim prognozama i receptima, koji tvrde da Google šteti njihovim prihodima.

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Google planira medijima u sljedeće tri godine platiti milijardu dolara za sadržaj, rekao je u četvrtak izvršni direktor Sundar Pinchai, popuštajući pritisku medijskih tvrtki.

Izdavači se već dugo bore s najpopularnijom svjetskom internetskom tražilicom, tvrdeći da im mora platiti za korištenje sadržaja. Najglasnije su među njima europske medijske grupe.

Pichai je u četvrtak najavio novi proizvod, Google News Showcase, koji će prvo predstaviti u Njemačkoj, nakon potpisanog sporazuma o plaćanju sadržaja s nekoliko medija, uključujući Der Spiegel, Stern i Die Zeit.

Slijedi predstavljanje Google News Showcasea u Belgiji, Indiji, Nizozemskoj i drugim zemljama.

Interes je pokazalo oko 200 izdavača iz Argentine, Australije, Britanije, Brazila, Kanade i Njemačke a Google je već potpisao sporazum o plaćanju sadržaja s brazilskim Folha de S. Paulon, Bandom i Infobaeom.

"Prema ovoj financijskoj obvezi, našoj najvećoj do sada, izdavačima ćemo platiti kreiranje i uređivanje visokokvalitetnog sadržaja za različite vrste internetskih vijesti", naveo je Pichai na blogu.

"Pristup se razlikuje od naših ostalih vijesti jer se oslanja na uredničke odluke pojedinih izdavača koje će priče pokazati čitateljima i kako će ih predstaviti", rekao je Pichai.

Proizvod se temelji na ugovoru o licencama, sklopljenom u lipnju s medijskim grupama u Australiji, Brazilu i Njemačkoj, koji je izazvao tek ravnodušan odgovor Europskog vijeća izdavača.

Reakcija Europskog vijeća izdavača na lipanjski sporazum bila je mlaka a u Francuskoj su ga žestoko kritizirali.

Google trenutno pregovara s francuskim izdavačima, a na teškoće je naišao i u Australiji, koja ga želi prisiliti da dijeli prihode od oglašavanja s medijskim tvrtkama, navodi Reuters.

Najava sporazuma s medijima razljutila je neke internetske izdavače, poput stranica s vremenskim prognozama i receptima, koji tvrde da Google šteti njihovim prihodima.

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Peter Muhly
(FILES) In this file photo taken on November 19, 2010 Google's European headquarters are pictured in Dublin. - Google says on September 8, 2020 it is dropping talks to rent further office space for up to 2,000 staff in Dublin, after most of the US tech giant's employees were told to work from home until 2021 amid the global pandemic. (Photo by PETER MUHLY/AFP)

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