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Počele su prijave za prvu generaciju Influencerske akademije na Edward Bernays University Collegeu, gdje će polaznici učiti od najuspješnijih influencera i stručnjaka za komunikaciju.
Među dvadeset poznatih imena posebno se ističu Ida Prester, Doris Pinčić, Marijana Batinić, Sandi Pego, Nevena Rendeli, ali i mnogima omiljena influencerica - Ella Dvornik.
Mnogi njezin život prate još od djetinjstva, a posebno se ističe zbog svoje iskrenosti, a nama je otkrila što će pokušati prenijeti polaznicima, ali i štošta drugo.
"Polaznicima želim prenijeti - istinu. Proteklih godina svi su sve upakirali i prepakirali kako je kome odgovaralo, šutjeli o stvarima koje su bitne, a bacali fokus na manje bitne detalje.
Iako je dosta tih informacija privatna ili poslovna tajna, smatram da ih je bitno prenijeti drugima.
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Želim ljudima pokazati sve aspekte ovog poslovanja jer biti influencer nije samo fotografiranje i objavljivanje, to je tek završnica cijele priče", otkriva Ella za Gloriju, koja priznaje kako je influencanje naučila kroz život.
Ipak, njezin se ulazak u svijet influencanja dogodio potpuno prirodno. S obzirom na to da se za nju znalo kao kćer legendarnog Dina Dvornika, sudjelovala je i u reality showu Dvornikovi, pa je na društvenim mrežama od samih početaka imala mnoštvo pratitelja.
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"Kad su klijenti počeli plaćati za to, ja sam već imala veliku publiku, tako da se meni ovaj posao jednostavno dogodilo, a prva potvrda da idem u pravom smjeru bila je nagrada za jednu od najboljih blogerica u Ujedinjenom Kraljevstvu, 2016. godine", govori.
Iako se može pohvaliti uzlaznom karijerom koju je izgradila na društvenim mrežama, Ella ne staje samo na tome, a otkrila nam je i planove za budućnost.
"Nadam se da ću i neke druge stvari raditi sa strane, započeti neki novi biznis, možda investirati novac u nešto drugačije. Imam puno poslovnih ideja i ovo definitivno nije moj vrhunac. Trenutno sam u fazi istraživanja i planiranja projekata pa se nadam da ću uskoro donijeti važne odluke", priznaje Ella koja nam je objasnila i kako izgleda postajanje influencerom.
Ella je od samih početaka na društvenim mrežama imala mnogo pratitelja.
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"Postoji razlika između influencera i content kreatora. Influencer je osoba koja svojom pojavom stvara interes, ljude zanima uglavnom svaki detalj njihovog lifestylea, od mode do hrane i deterdženta koje koriste, dok je content creator netko tko ima nišu i isključivo izrađuje sadržaj u svrhu promocije, i od takve osobe rijetko ćete vidjeti neke privatne situacije.
Tako da svatko može biti jedno i drugo, samo što jedan mora biti uvijek zanimljiv, a drugi proračunat", otkriva Ella.
---
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Ipak, simpatična influencerica nije jedina zvijezda vlastitog sadržaja, s obzirom na to da njezini pratitelji obožavaju epizode iz njezinog privatnog života u kojima se često mogu vidjeti njezine kćer, Balie Dee i Lumi Wren koje od prvih dana odrastaju pod svjetlom javnosti.
"Kad Balie vidi ljude da se slikaju sa mnom ili kad me vidi na televiziji njoj je to već normalno jer ne zna za drugačije. No, moram priznati da je Balie veća zvijezda od mene kada izađemo van - ljudi bi prije selfie s njom nego sa mnom hahaha, tko zna, možda je Balie neka buduća influencerica" - otkriva Ella kroz smijeh.
---
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Upitana ima li smisla početi raditi na vlastitoj influncerskoj karijeri ili je takav trend već prošao, odgovara kako takav trend ne može proći dok god su ljudi zainteresirani za tuđe živote. Svima onima koji još uvijek razmišljaju trebaju li krenuti u influencerske vode Ella poručuje "nikad nije kasno za ništa u životu."
---
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Počele su prijave za prvu generaciju Influencerske akademije na Edward Bernays University Collegeu, gdje će polaznici učiti od najuspješnijih influencera i stručnjaka za komunikaciju.
Među dvadeset poznatih imena posebno se ističu Ida Prester, Doris Pinčić, Marijana Batinić, Sandi Pego, Nevena Rendeli, ali i mnogima omiljena influencerica - Ella Dvornik.
Mnogi njezin život prate još od djetinjstva, a posebno se ističe zbog svoje iskrenosti, a nama je otkrila što će pokušati prenijeti polaznicima, ali i štošta drugo.
"Polaznicima želim prenijeti - istinu. Proteklih godina svi su sve upakirali i prepakirali kako je kome odgovaralo, šutjeli o stvarima koje su bitne, a bacali fokus na manje bitne detalje.
Iako je dosta tih informacija privatna ili poslovna tajna, smatram da ih je bitno prenijeti drugima.
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Želim ljudima pokazati sve aspekte ovog poslovanja jer biti influencer nije samo fotografiranje i objavljivanje, to je tek završnica cijele priče", otkriva Ella za Gloriju, koja priznaje kako je influencanje naučila kroz život.
Ipak, njezin se ulazak u svijet influencanja dogodio potpuno prirodno. S obzirom na to da se za nju znalo kao kćer legendarnog Dina Dvornika, sudjelovala je i u reality showu Dvornikovi, pa je na društvenim mrežama od samih početaka imala mnoštvo pratitelja.
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"Kad su klijenti počeli plaćati za to, ja sam već imala veliku publiku, tako da se meni ovaj posao jednostavno dogodilo, a prva potvrda da idem u pravom smjeru bila je nagrada za jednu od najboljih blogerica u Ujedinjenom Kraljevstvu, 2016. godine", govori.
Iako se može pohvaliti uzlaznom karijerom koju je izgradila na društvenim mrežama, Ella ne staje samo na tome, a otkrila nam je i planove za budućnost.
"Nadam se da ću i neke druge stvari raditi sa strane, započeti neki novi biznis, možda investirati novac u nešto drugačije. Imam puno poslovnih ideja i ovo definitivno nije moj vrhunac. Trenutno sam u fazi istraživanja i planiranja projekata pa se nadam da ću uskoro donijeti važne odluke", priznaje Ella koja nam je objasnila i kako izgleda postajanje influencerom.
Ella je od samih početaka na društvenim mrežama imala mnogo pratitelja.
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"Postoji razlika između influencera i content kreatora. Influencer je osoba koja svojom pojavom stvara interes, ljude zanima uglavnom svaki detalj njihovog lifestylea, od mode do hrane i deterdženta koje koriste, dok je content creator netko tko ima nišu i isključivo izrađuje sadržaj u svrhu promocije, i od takve osobe rijetko ćete vidjeti neke privatne situacije.
Tako da svatko može biti jedno i drugo, samo što jedan mora biti uvijek zanimljiv, a drugi proračunat", otkriva Ella.
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Ipak, simpatična influencerica nije jedina zvijezda vlastitog sadržaja, s obzirom na to da njezini pratitelji obožavaju epizode iz njezinog privatnog života u kojima se često mogu vidjeti njezine kćer, Balie Dee i Lumi Wren koje od prvih dana odrastaju pod svjetlom javnosti.
"Kad Balie vidi ljude da se slikaju sa mnom ili kad me vidi na televiziji njoj je to već normalno jer ne zna za drugačije. No, moram priznati da je Balie veća zvijezda od mene kada izađemo van - ljudi bi prije selfie s njom nego sa mnom hahaha, tko zna, možda je Balie neka buduća influencerica" - otkriva Ella kroz smijeh.
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Upitana ima li smisla početi raditi na vlastitoj influncerskoj karijeri ili je takav trend već prošao, odgovara kako takav trend ne može proći dok god su ljudi zainteresirani za tuđe živote. Svima onima koji još uvijek razmišljaju trebaju li krenuti u influencerske vode Ella poručuje "nikad nije kasno za ništa u životu."
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Ellin se ulazak u svijet influencanja dogodio potpuno prirodno. Nju se odmalena znalo kao kćer legendarnog Dina Dvornika, sudjelovala je i u reality showu 'Dvornikovi', na društvenim mrežama od samih početaka imala je mnoštvo pratitelja
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16. svibanj 2024 03:23
