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[title] => Amazon povukao ikonu aplikacije za šoping nakon što su je korisnici prozvali ‘hitlerovskom‘: ‘Izgleda kao treća najpreuzimanija u kategoriji Reich‘
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Tehnološki gigant Amazon promijenio je ikonu svoje glavne mobilne aplikacije za šoping nakon što su brojni komentatori komentirali da ih podsjeća na lice diktatora Adolfa Hitlera, piše BBC.
Ikonu, koja se sastoji od svijetlo smeđe pozadine koja predstavlja paket, strelice koja je tu umjesto smiješka i komada plave trake koja je trebala evocirati odljepljenu traku, korisnici Twittera proglasili su "hitlerovskom".
Budući da je odrezana na cik-cak, neke je podsjetila na brkove nacističkog vođe. Jednom kad je krenula lavina komenatara na društvenim mrežama, piše BBC, Amazon je odlučio promijeniti izgled ikone.
Za spomenuti medij iz Amazona su poručili da su "hitlerovsku" ikonu probno pustili na nekim tržištima te da su je nakon te probe promijenili.
---
---
"Nažalost, vizualizacija ljepljive trake na originalnoj ikoni odmah će se povezivati s brkovima kakve je nosio Adolf Hitler, budući da nam se taj oblik trajno urezao u podsvijest. Tvrtka koja želi stvoriti sreću već na ulaznim vratima ne smije se povezivati s takvim slikama", rekla je čelnica agencije za brendiranje Coley Porter Bell Vicky Bullen za BBC.
Ikona aplikacije za mobitele i tablete prethodno su bila kolica za kupovinu u supermarketima.
"Novom smo ikonom htjeli izazvati osjećaje iščekivanja, uzbuđenja i veselja koje naši korisnici osjete kada pred vratima vide naš paket", rekli su iz Amazona.
"Moji roditelji koriste Amazon svaki dan. Idućih će nekoliko dana biti izgubljeni. Kada pitaju gdje je Amazon nestao, reći ću im da potraže kartonskog Hitlera", napisao je jedan korisnik Twittera. "Nova ikona Amazonove aplikacije izgleda kao TREĆA najpreuzimanija u kategoriji 'Reich'", napisao je drugi korisnik.
Osnivačica dizajnerskog studija LWD Laura Weldon rekla je da tvrtke i brandovi stalno dorađuju logotipove i ikone. "Izgleda da je Amazon poslušao svoje korisnike. Jasno je da im je stalo do njihovog mišljenja. To jedino može biti dobra stvar", dodala je.
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Tehnološki gigant Amazon promijenio je ikonu svoje glavne mobilne aplikacije za šoping nakon što su brojni komentatori komentirali da ih podsjeća na lice diktatora Adolfa Hitlera, piše BBC.
Ikonu, koja se sastoji od svijetlo smeđe pozadine koja predstavlja paket, strelice koja je tu umjesto smiješka i komada plave trake koja je trebala evocirati odljepljenu traku, korisnici Twittera proglasili su "hitlerovskom".
Budući da je odrezana na cik-cak, neke je podsjetila na brkove nacističkog vođe. Jednom kad je krenula lavina komenatara na društvenim mrežama, piše BBC, Amazon je odlučio promijeniti izgled ikone.
Za spomenuti medij iz Amazona su poručili da su "hitlerovsku" ikonu probno pustili na nekim tržištima te da su je nakon te probe promijenili.
---
---
"Nažalost, vizualizacija ljepljive trake na originalnoj ikoni odmah će se povezivati s brkovima kakve je nosio Adolf Hitler, budući da nam se taj oblik trajno urezao u podsvijest. Tvrtka koja želi stvoriti sreću već na ulaznim vratima ne smije se povezivati s takvim slikama", rekla je čelnica agencije za brendiranje Coley Porter Bell Vicky Bullen za BBC.
Ikona aplikacije za mobitele i tablete prethodno su bila kolica za kupovinu u supermarketima.
"Novom smo ikonom htjeli izazvati osjećaje iščekivanja, uzbuđenja i veselja koje naši korisnici osjete kada pred vratima vide naš paket", rekli su iz Amazona.
"Moji roditelji koriste Amazon svaki dan. Idućih će nekoliko dana biti izgubljeni. Kada pitaju gdje je Amazon nestao, reći ću im da potraže kartonskog Hitlera", napisao je jedan korisnik Twittera. "Nova ikona Amazonove aplikacije izgleda kao TREĆA najpreuzimanija u kategoriji 'Reich'", napisao je drugi korisnik.
Osnivačica dizajnerskog studija LWD Laura Weldon rekla je da tvrtke i brandovi stalno dorađuju logotipove i ikone. "Izgleda da je Amazon poslušao svoje korisnike. Jasno je da im je stalo do njihovog mišljenja. To jedino može biti dobra stvar", dodala je.
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[absoluteURL] => https://slobodnadalmacija.hr/mozaik/drustvena-mreza/amazon-povukao-ikonu-aplikacije-za-soping-nakon-sto-su-je-korisnici-prozvali-hitlerovskom-izgleda-kao-treca-najpreuzimanija-u-kategoriji-reich-1081504
[emailLink] => /component/mailto/?tmpl=component&template=site&link=fcb4c5cac54330078bb5f83cf76cbf726f75fa93
[twitterURL] => http://twitter.com/intent/tweet?text=Amazon+povukao+ikonu+aplikacije+za+%C5%A1oping+nakon+%C5%A1to+su+je+korisnici+prozvali+%E2%80%98hitlerovskom%E2%80%98%3A+%E2%80%98Izgleda+kao+tre%C4%87a+najpreuzimanija+u+kategoriji+Reich%E2%80%98&url=https%3A%2F%2Fslobodnadalmacija.hr%2Fmozaik%2Fdrustvena-mreza%2Famazon-povukao-ikonu-aplikacije-za-soping-nakon-sto-su-je-korisnici-prozvali-hitlerovskom-izgleda-kao-treca-najpreuzimanija-u-kategoriji-reich-1081504
[socialLink] => https%3A%2F%2Fslobodnadalmacija.hr%2Fmozaik%2Fdrustvena-mreza%2Famazon-povukao-ikonu-aplikacije-za-soping-nakon-sto-su-je-korisnici-prozvali-hitlerovskom-izgleda-kao-treca-najpreuzimanija-u-kategoriji-reich-1081504
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Array
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[type] => radio
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[published] => 1
[ordering] => 5
[alias] => Withoutads
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[name] => Photo gallery
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[type] => radio
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[type] => radio
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[alias] => related_on_bottom
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[type] => radio
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[type] => radio
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[type] => radio
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[alias] => gallery_in_the_article
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[name] => Required views
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[name] => FullHD image
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[type] => radio
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[published] => 1
[ordering] => 34
[alias] => fullhd_image
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)
18. svibanj 2024 12:20
